Zheng Joyce Wang (Ph.D. in Communications & Cognitive Science, Indiana University-Bloomington, 2007) is an Associate Professor in the School of Communication and faculty-in-residence of Translational Data Analytics at the Ohio State University-Columbus. She directs the Communication and Psychophysiology Lab.
One of her research interests is the use of real time and longitudinal data (e.g., psychophysiological measures, longitudinal life experience sampling) in conjunction with formal dynamic models to study how people process information, and how their attention, emotion, motivation, decision and choices are affected by the information. A current focus of hers is the reciprocal influences between information processing and choice behaviors across time. One main application of this research is to help us better understand effective communication strategies and message designs to change health related behaviors, such as substance use and diet.
Another research interest of hers is to study contextual influences on judgment and decision by building new probabilistic and dynamic systems based upon quantum rather than traditional classical probability principles. Quantum probability theory turns out to be highly suitable for explaining puzzles associated with the highly contextual nature of choice and judgment. She has applied the dynamic quantum models to study paradoxical findings on interpersonal interactions (e.g., categorization-decision interference effects), measurement order effects (e.g., order effects of attitude questions), and episodic memory overdistribution effects. She co-edited a special issue on The Potential of Quantum Probability for Modeling Cognitive Processes (Topics in Cognitive Science, 2013, Vol. 5).
She publishes in journals in communication, psychology, and cross disciplines, such as Journal of Communication, Communication Research, Media Psychology, Journal of Mathematical Psychology, Trends in Cognitive Science, and PNAS, and has won many best paper awards. She co-edited the Oxford Handbook of Computational and Mathematical Psychology (2015) and is writing a book on Cognitive Choice Modeling (MIT, forthcoming). Her research has been continuously supported by U.S. National Science Foundation and the Air Force Office of Scientific Research.